Research Ebook Competion

A very important step in creating your ebook is to research your ebook competition.

You need to know which keywords and phrases are going to be easy and which are going to be a fight
To dominate.

The competition for ebook keywords can be fierce, very fierce, so you need to know how many times
Your chosen words are being searched for per month and how many other sites are chasing those hits.


In the section above we mentioned researching key words for your e book and competition.

Here we tell you how to do this.

By now you should have decided on a topic and a title for your book and from this we will build a list
of keywords and then assess the competition on these words.

First of all you should enter your chosen title into a search engine. Google is best to start with because
it receives the greatest amount of search traffic by a clear majority, but once you learn this technique
you should definitely take a look at the other major search engines to see what traffic you could attract
from there. The other engines such as MSN, and Yahoo, may get a lower percentage amount of search
traffic, but when each percentage point is millions upon millions of searches, you would be quite
frankly unwise to leave that kind of opportunity out of the process.

Ok, so here is how you do it.

First, type you future e book title into the search engine.

You will get some results most likely, but see how targeted the first page is.

If you find a “your book title” .com, then I’m sorry to say your best option is to choose another title.

Why? You may ask.

Because you have just learnt that the domain name for your e book is already gone and that you are
going to be entering a battle in the search engine rankings against an already established site.

If you are determined that you want to keep your title despite the above occurrence, well be prepared
for a battle for rankings.

Don’t get me wrong, some sites are easily knocked from the top, but if the person has already taken
the time and trouble to buy a targeted domain name AND get it to the top of Google, you can bet they
are not going to give up and let you simply stroll in and take their top spot with out a fight.

Granted, you can take them on if you like, and maybe if you have the SEO experience you can take
their spot, but in my opinion, its far easier just to carve your own ground with a different title if you
want an easier and quicker ride.

If on the other hand, there is no domain at the top with your title, and the results just come from bits
of content around the web....Go for it!

Having your title keywords in your domain name typically helps you out with search engine rankings.

Not always, but the vast majority of the time.

Ok, next, find out how many searches your keyword gets.

Personally I use Google ad words keyword tool

I find this to be the best I have encountered so far and its easy to use.

Ok type in your e book title in the keyword tool.

See what results come up.

Some key words will produce a search result of tens if not hundreds of thousands of hits per month.

This can be very good or very bad.

If you are confident of able to compete on this keyword and its feasible for you to rise to the top, then
you have the potential to make SERIOUS money from your e book.

It can be very bad because usually, but not always, key words like this are already heavily competed for.

But all this depends on your topic.

If you have discovered that lots of people are searching for “how to grow bonsai trees” but no one has
moved in on this market yet. Well, “make hay while the sun shines” is my advice to you. Get moving.

If there is a lot of competition and you are determined to continue with this keyword, you may find
that there is enough traffic to go around and you can grab a slice of it with other related keywords.

Secondary key words are found further down the list in the keyword tool.

You may find that people are also using “growing bonsai trees” or “grow bonsai”

You may be able to compete on those and take a slice of the traffic that the established sites are not
catering to.

Make a list of around 10 - 15 of the best to moderate keywords for your title, but also make a sub list of
the lower search hit words, pick 5 of those. Keep these noted for your sales page.